Crafting Change: Creative Work That Moves You

My portfolio cuts across industries, grounded in one belief: story and strategy drive real change. I’ve worked with scrappy nonprofits and national brands, reshaping their messaging and design through a behavioral, human-centered lens. What you’ll find here isn’t a collection of ads or logos. It’s a record of impact. Each project shows what happens when the right insight meets the right creative approach.

In healthcare, I’ve worked with CAN Community Health and the Florida Department of Health to tackle HIV and disease prevention with empathy, honesty, and just enough levity to break through. These campaigns didn’t stop at raising awareness. They got people to act. To make a call. To walk into a clinic. To take control of their health.

In destination marketing, I’ve helped places like Orlando North, Ocala/Marion County, and the City of St. Cloud find their voice. We turned overlooked cities into places people wanted to visit. We shifted how locals and travelers saw them, and we moved behavior in both groups.

I’ve brought the same approach to higher education and finance. With Columbia Southern University, we helped adult learners connect education to their goals, making enrollment feel like a personal win. With FAIRWINDS, iTHINK Financial, and FirstLight FCU, we made banking feel human, building messaging and identities that gave people a reason to care and a reason to join.

In every project, I show up as a creative director, strategist, and listener. I immerse myself in the world of the audience, pull forward what matters, and turn it into something people can feel. The work performs, but more important, it leaves teams thinking differently about how they connect with the people they serve. That shift is the real result.