Jerry Harvey Audio:
Rebranding a Legend & Crafting the Roxanne IEM
Elevating a Legend through Heritage Craftsmanship and Behavior-Driven Industrial Design
Tuning the Challenge & Amplifying the Opportunity
When I created the new Jerry Harvey Audio logo, the goal was simple: capture the soul of the brand in every line. Every curve was drawn with intention, like a craftsman shaping sound by hand. At the heart is the Siren, redesigned as a sleek, winged figure in mid-dive. She’s not just a symbol. She represents that instant when music lifts you, body, mind, and emotion. Her form doubles as a stylized soundwave, a quiet nod to the acoustic precision behind every JHA product.
Above her, the “Jerry Harvey” signature was hand-drawn to reflect the same personal touch that goes into every custom IEM. The letters swell and fade like a waveform, mirroring attack, sustain, and release. Below it, the word “AUDIO” is set in crisp, uppercase sans-serif. Clean. Balanced. Built for contrast.
Together, the handwritten signature and the structured type create a system that feels equal parts human and technical. The black-and-white palette keeps the focus on form, not flash. Whether it’s etched into a faceplate or stretched across a stage banner, this mark holds its weight.
Every angle serves a purpose. Every stroke honors the legacy. This isn’t just a logo. It’s a visual frequency tuned to Jerry’s craft.
Where Punk’s Grit Meets Precision Craft
When I redesigned the Roxanne packaging, I wanted it to feel like road gear with polish. Something that could live on a tour bus or a gallery shelf. The case is wrapped in charcoal matte with a textured finish that says flight rig, not fashion accessory. It closes with a magnetic snap that clicks shut like locking down stage equipment before a set.
Inside, the IEMs sit in custom-cut foam, partially hidden under a frosted sleeve stamped with the Siren logo in a distressed, stencil-style print. Pull the tab and you uncover the “Roxanne Ritual” booklet, printed on heavyweight, rough-edged stock that feels like it’s been riding in the pocket of a leather jacket. The layout channels old-school punk zines—raw fonts, hand-drawn notes, ink smudges—but the content is clean and deliberate. Artist stories, tuning insights, and real-world tips, all framed with intention.
This wasn’t just about packaging. It was about building an experience. One that feels lived in, not manufactured. One that hits with both precision and attitude. Roxanne doesn’t whisper premium. It shows up loud and unshakable.
Iterative Alchemy:
Explorations in Form & Function
Materials & Concept Exploration
With over three decades in industrial design, I start every project by challenging assumptions—material choices, construction methods, and form factors. Whether I’m weighing the feel of bioplastics, the resilience of textured silicones, or the precision of lightweight aluminum alloys, I map each material’s tactile, structural, and environmental qualities against the project’s goals. Early sketches and CAD studies explore hybrid assemblies—metal frames paired with polymer shells, integrated grip zones, embedded flex points—ensuring function, form, and sustainability are part of the concept from day one.
Iterative Prototyping & Ergonomic Refinement
My process is built on fast, hands-on iteration. I move quickly through 3D-printed and machined prototypes, pressure testing each for insertion force, balance, and long-term comfort in real-world wear trials. Years of refining earbuds and handheld devices have taught me that small shifts—changing a flange angle by half a millimeter or softening a transition line—can have an outsized impact on how the product feels and performs. It’s where user insight meets design instinct.
Unboxing as Experiential Design
Packaging is never an afterthought. It’s the first impression, the handshake before the demo. I treat unboxing like a sensory ritual—designing magnetic-seal trays that close with a satisfying click, layering precision-cut foam cradles, and using finishes like soft-touch laminates, translucent sleeves, or woven pouches to cue anticipation. These tactile choices set the tone. They turn delivery into discovery and connect the product experience with emotion from the start.
Modularity & Scalable Manufacture
Good design scales. I build every joint, latch, and insert with foresight—ready for efficient assembly, repair, and future iteration. CAD features are embedded for alignment, so new product lines or personalization modules fit seamlessly into existing tooling. Foam inserts, sleeve housings, and liners follow a modular grid, allowing fast customization without reinventing the system. It’s a scalab
Unleashing Success
Through Collaboration & Innovation
From the moment Roxanne debuted, the market response was unmistakable. Preorders surged 150% above projections, vaulting Roxanne to the top‐selling universal IEM in JH Audio’s lineup within weeks. Social engagement climbed 300% as audiophiles and pro musicians alike shared unboxing videos, tuning tips, and sound comparisons. Industry accolades followed, including CanJam’s “Product of the Year,” a Golden Image Award for packaging design, and rave reviews in pro‐audio magazines and mainstream tech outlets.
None of this would have been possible without Jerry’s unwavering trust in our unorthodox approach. He greenlit explorations into AR‐enhanced print ads, exhaustive 3D‐printed shell prototyping, and punk‐inspired packaging experiments—investments that many brands shy away from. By permitting us to test radical materials, push form‐factor boundaries, and iterate directly with end users, JH Audio fostered a true culture of innovation.
That collaborative spirit didn’t just elevate Roxanne, it reenergized the entire brand. Layla, Pearl, and Ruby all inherited elements from our Roxanne prototypes, creating a unified family of IEMs that share the same precision engineering and backstage attitude. Today, JH Audio stands stronger than ever, and its new identity and product line are a testament to what happens when heritage craftsmanship meets fearless creativity.
Creative Credit Notice: All featured work was created by Christopher Coppola during his tenure at Evok Advertising. Some photography is courtesy of the JH Audio team and is not my own. Full rights remain with Evok Advertising, JH Audio, and their respective clients. This site serves solely as a personal showcase of professional contributions.