Brand Development
The art of form & function
Intentional Design. Emotional Connection.
A strong brand doesn’t just look good—it feels right. It’s the story that sticks, the first impression that lasts, and the emotional connection people carry with them. For me, branding is where insight and imagination collide. It’s not just about design—it’s about shaping perception, inspiring loyalty, and building something that resonates long after the logo fades from view.
Every brand I help build starts with purpose. I dig deep—into who you are, who you serve, and what makes you distinct. Through stakeholder interviews, market research, and cultural context, I uncover the truths at the heart of your brand. From there, I craft identity systems that are as strategic as they are beautiful—visual languages that speak clearly and consistently across every touchpoint.
A logo, to me, is more than a mark. It’s your first handshake. Your reputation. Your promise. I design logos that carry meaning and emotion—logos that look as powerful on a billboard as they do on a phone screen. Whether we’re refreshing an identity or building one from the ground up, I guide you from the first sketch to the full brand rollout.
Creative Credit Notice:
The logos displayed in this portfolio represent work created during my time with Benedict Advertising, Evok Advertising, and through independent freelance engagements. All trademarks and brand names are the property of their respective owners and are shown here solely for the purpose of showcasing my role in their creative development. This portfolio is intended for personal, non-commercial use to highlight design capabilities and strategic contributions.