For more than 30 years, I’ve worked alongside teams and executives, driving real change in boardrooms, design sprints, and community workshops. I thrive on rallying diverse groups around behavior-first strategies, agile thinking, and inclusive narratives that move people to act. Whether rebranding a city, advancing public health, or tapping into the power of AI, my focus is helping organizations tell honest stories that connect, resonate, and spark real behavior change.
Behavior-Change Marketing
I don’t just talk about behavior change. I’ve led campaigns that shifted how people think about health, finance, and community. In my sessions, I teach the H.E.A.R.T. framework: Hearing, Engaging, Activation, Research, and Testing. It’s a practical approach to turning insight into action. We’ll dig into real case studies, like increasing testing in at-risk populations, and give your team a clear blueprint for campaigns that don’t just raise awareness, they actually change behavior.
Agile Design Thinking
Rigid processes kill user empathy. I show teams how to build fast, iterative feedback loops through co-creation, rapid prototyping, and real-time testing. You’ll walk away with hands-on tools for sprint-based problem solving, user-focused workshops, and roadmaps that keep innovation grounded in real needs, not assumptions.
AI-Enhanced Creativity
AI can supercharge your creative engine if you know how to use it. In these talks, I break down generative tools, data-driven personalization, and the ethical guardrails that keep your work authentic and bias-free. You’ll learn how to bring machine learning into your ideation process, scale empathy without losing the human touch, and build personalized experiences that feel real, not robotic.
Inclusive Storytelling & Priority-Population Messaging
True impact comes when you center voices that are too often ignored. Based on my work in HIV awareness and community branding, I show how to co-create narratives with priority audiences like LGBTQ+ youth, at-risk families, and underserved communities. Not talk at them. Talk with them. You’ll learn frameworks for culturally sensitive messaging, participatory storytelling, and measurement tools that make sure every story builds belonging and drives real, equitable outcomes.
Creative Credit Notice: All featured work was created by Christopher Coppola during his tenure at Evok Advertising. Full rights remain with evok advertising and their respective clients. This site serves solely as a personal showcase of professional contributions.