For more than 30 years, I’ve stood shoulder-to-shoulder with teams and executives—igniting transformative change in boardrooms, design sprints, and community workshops alike. I thrive on galvanizing diverse groups to embrace behavior-first strategies, agile innovation, and inclusive narratives that move people toward action. Whether retooling a city’s brand, driving public health initiatives, or unlocking creative potential with AI, my passion is equipping organizations to tell authentic stories that resonate and inspire real behavioral shifts.
Behavior-Change Marketing
I don’t just preach behavior change—I’ve lived it in campaigns that shifted mindsets around health, finance, and community. In my sessions, you’ll learn the H.E.A.R.T. framework (Hearing, Engaging, Activation, Research, Testing) and practical tactics for turning insight into action. We’ll dissect real-world case studies—like driving testing uptake in at-risk populations—to give your team a blueprint for campaigns that don’t just inform, but actually change behaviors.
Agile Design Thinking
Rigid processes crush user empathy. I show teams how to build rapid, iterative feedback loops—from co-creation workshops to prototype testing—so solutions evolve in real time. You’ll walk away with hands-on tools for sprint-based problem solving, user-centered workshops, and dynamic roadmaps that keep innovation grounded in actual needs, not assumptions.
AI-Enhanced Creativity
AI can supercharge your creative engine—if you know how to wield it. In these talks, I demystify generative tools, data-driven personalization, and ethical guardrails to ensure your AI outputs remain authentic and bias-free. Learn how to integrate machine learning into your ideation process, scale empathy at speed, and craft personalized experiences that feel human, not robotic.
Inclusive Storytelling & Priority-Population Messaging
True impact comes when you center voices too often left out. Drawing on my work in HIV awareness and community branding, I teach how to co-create narratives with priority audiences—LGBTQ+ youth, at-risk families, and underserved communities—rather than talking at them. You’ll discover frameworks for culturally sensitive messaging, participatory storytelling workshops, and measurement techniques that ensure every story you tell fosters real belonging and drives equitable outcomes.
Creative Credit Notice: All featured work was created by Christopher Coppola during his tenure at Evok Advertising. Full rights remain with evok advertising and their respective clients. This site serves solely as a personal showcase of professional contributions.