Jerry Harvey Audio:
Rebranding a Legend & Crafting the Roxanne IEM
Elevating a Legend through Heritage Craftsmanship and Behavior-Driven Industrial Design
Tuning the Challenge & Amplifying the Opportunity
When I set out to handcraft the new Jerry Harvey Audio logo, I wanted every curve and counter to feel like an artisan’s brushstroke—deliberate, considered, and full of soul. At its center is the Siren figure, reimagined as a fluid, winged form caught in mid-dive. She isn’t merely decorative; she embodies that moment when music lifts you off your feet and carries you forward. Her streamlined silhouette also doubles as a stylized soundwave—a nod to the precision engineering Jerry pours into every driver and chamber.
I then layered in the “Jerry Harvey” signature, drawn by hand to capture the same human touch he brings to each custom IEM mold. The letterforms swell and taper like notes unfolding in real time—an intentional play on attack, sustain, and release. Beneath that, the word “AUDIO” sits in tight, uppercase sans-serif: a clean, modern foil that underscores the technical rigor behind the artistry. Together, the script and the structured typefeel like two halves of the same instrument—one emotional, one exact.
Rendered in high-contrast black and white, this lockup works at any scale—from a jewelform faceplate on the Roxanne to a full-bleed festival banner. The absence of color lets the craftsmanship shine through: every line, every angle, is there for a reason. In this logo, you see Jerry’s legacy of handcrafted innovation and hear the promise of performance that’s as meticulously tuned as it is passionately played.
Where Punk’s Grit Meets Precision Craft
When I reimagined the Roxanne packaging, I wanted it to feel like the perfect mash-up of a sleek modern rig and the gritty cool of an ’80s CBGB punk club. The case itself is wrapped in a charcoal-black textured matte—think flight-case meets backstage roadie—held shut by a magnetic latch that snaps with the same satisfying click of amp cabinets being sealed for a gig.
Inside, the IEMs rest in custom-cut foam molded to their sculpted shells, peeking out from beneath a frosted sleeve etched with our Siren logo in vintage rock-post stencil. Pull the hidden tab and you uncover the “Roxanne Ritual” booklet, its pages printed on heavyweight, distressed-edge paper that you could imagine tucked into a beat-up leather jacket pocket. Inside, artist testimonials and tuning tips are laid out in a style that nods to DIY punk zines—raw typewriter fonts, hand-drawn doodles, and ink-splatter accents—yet it feels as intentional and precise as the engineering inside.
Every element strikes a balance between the sleek precision of modern gear and the in-your-face energy of a classic underground club—inviting users not just to unbox a product, but to step into a sonic performance space where craftsmanship and attitude collide.
Iterative Alchemy:
Explorations in Form & Function
Materials & Concept Exploration
With over three decades in industrial design, I begin every project by challenging conventional material choices and construction methods. Whether evaluating bioplastics, textured silicones, or lightweight aluminum alloys, I chart each material’s tactile, structural, and environmental properties against the project’s goals. Sketches and CAD studies explore hybrid assemblies—metal frames married to polymer shells, or integrated soft-touch zones for grip—ensuring that form, function, and sustainability inform every early concept.
Iterative Prototyping & Ergonomic Refinement
My process relies on rapid, hands-on iteration. I produce successive 3D-printed and machined prototypes, then rigorously test them for insertion force, weight distribution, and long-term comfort in real-world wear trials. Over years of refining earbud shells and handheld devices alike, I’ve honed a feedback loop where subtle tweaks—like adjusting a flange angle by half a millimeter or smoothing a surface break—can dramatically improve the user’s experience and signal a high-level of craftsmanship.
Unboxing as Experiential Design
Packaging isn’t a footnote in my workflow; it’s an extension of the product’s personality and purpose. Drawing on principles of experiential design, I treat the unboxing as a deliberate ritual: crafting magnetic-seal trays that close with a reassuring click, layering precision-cut foam cradles, and selecting finishes—soft-touch laminates, translucent inner sleeves, or woven fabric pouches—that tell a story with every tactile encounter. This orchestration of materials and mechanics transforms delivery into discovery and sets the tone for the product inside.
Modularity & Scalable Manufacture
Decades of design have taught me the importance of foresight: every joint, snap, and insert is specified for efficient assembly, repair, and future iteration. I embed alignment features in CAD so new product lines or personalization options slot into existing tooling with minimal rework. Foam inserts, liners, and sleeve housings follow a modular grid, allowing for rapid customization while keeping manufacturing lean. The result is a cohesive, scalable system where each new design builds on a foundation of proven industrial and packaging elements.
Unleashing Success
Through Collaboration & Innovation
From the moment Roxanne debuted, the market response was unmistakable. Preorders surged to 150% above projections, vaulting Roxanne to the top‐selling universal IEM in JH Audio’s lineup within weeks. Social engagement climbed 300% as audiophiles and pro musicians alike shared unboxing videos, tuning tips, and sound comparisons. Industry accolades followed—CanJam’s “Product of the Year,” a Golden Image Award for packaging design, and rave reviews in both pro‐audio magazines and mainstream tech outlets.
None of this would have been possible without Jerry’s unwavering trust in our unorthodox approach. He greenlit explorations into AR‐enhanced print ads, exhaustive 3D‐printed shell prototyping, and punk‐inspired packaging experiments—investments that many brands shy away from. By giving us permission to test radical materials, push form‐factor boundaries, and iterate directly with end users, JH Audio fostered a true culture of innovation.
That collaborative spirit didn’t just elevate Roxanne—it reenergized the entire brand. Layla, Pearl, and Ruby all inherited elements from our Roxanne prototypes, creating a unified family of IEMs that share the same precision engineering and backstage attitude. Today, JH Audio stands stronger than ever, its new identity and product line a testament to what happens when heritage craftsmanship meets fearless creativity.
Creative Credit Notice: All featured work was created by Christopher Coppola during his tenure at Evok Advertising. Some photography is courtesy of the JH Audio team and is not my own. Full rights remain with Evok Advertising, JH Audio, and their respective clients. This site serves solely as a personal showcase of professional contributions.